Ecommerce SEO
Kringle Candle
Our team focused on generating organic traffic with transactional search intent directly to product pages. This will result in search engine traffic that leads to more purchases or higher conversions.
Our Approach & Solution
Our approach for Kringle was to increase the number of ranking search terms for the domain. And because they have seasonal products being added and removed, we wanted to begin ranking category pages.
Many of Kingle’s Category pages did not have any content. They were just a feed of products On Shopify’s Ecommerce platform. This makes the page difficult to rank so we worked diligently to create new content for each category page, and added internal links into and out of each page. This significantly reduced the amount of orphaned pages.
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