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Get found by customers already searching near you.

Local marketing products and services for small businesses in Western Mass. Done with you, by the session. No contracts, no retainers.

What business owners are saying

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I was extremely impressed by their in-depth knowledge of how to help local service businesses be found on Google for relevant geographies. They know the ins and outs of both SEO tactics and tools, and how to ascertain where you're succeeding and where you're failing on the SEO front.

— Gail M.

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We needed our website updated quickly for an emergency situation. Roberto was very pleasant and swiftly accommodating. A Pleasure!.

— Gabriele H.

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We recently started working with Roberto from The Local Marketer for our landscaping company's digital presence and we could not be more happy! Very knowledgeable in the field and has already helped us tremendously. We look forward to continue working with him!

— Orlando R.

Local marketing products and services that have immediate impact.

Handbook

Everything a local business owner needs to get found, in about fifteen minutes of reading. 100% free, all of it.

Workbook

Nine worksheets that turn the handbook into finished work. Plus the 30-day plan and a 12-week habit tracker.

Kit

The handbook, the worksheets, and the templates that do the work. Eight items, one download, twenty-nine dollars.

Live Sessions

Join a live Zoom meeting and have your laptop ready to share your screen as we work together in real time.

Guides

Local Business Advertising: 8 Options, What They Cost, and Which to Try First
The best local business advertising depends on how your customers buy. If people search when they need you right now, like a plumber or a dentist, start with Google: Local Services Ads or Search ads. If people discover you by seeing you, like a rest...
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How Do I Get My Business Recommended by ChatGPT?
ChatGPT recommends local businesses it can find, describe, and trust: businesses whose name, address, and services match everywhere they appear online, whose reviews describe the actual work they do, and that other websites mention. You can't p...
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What Is Multimodal Search? What Google's New Search Console Filter Means for Local Businesses
Multimodal search is when someone searches using an image instead of typing words — pointing their phone camera at something with Google Lens, circling a picture on their screen, or uploading a photo. In September 2026, Google started reporting thes...
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Map showing competitor pins and a missing pin with a question mark — why isn't my business showing up on Google Maps.
Why Isn't My Business Showing Up on Google Maps?
If your business isn't showing up on Google Maps, don't panic. In most cases it comes down to one of two things: either Google can't show your listing at all because it's unverified, suspended, or duplicated, or your listing is s...
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Collections / All Products

All Products

The Local Marketing Handbook

$0.00+

The Local Marketing Workbook

$9.00

The Local Marketing Kit

$29.00

Live Local Marketing Sessions

Tryout-Ready Scorecard for Sports Clubs & Trainers

$0.00+

Fill the Roster Kit: Tryout Marketing for Sports Clubs & Trainers

$19.00

About The Local Marketer

I work with small local businesses dealing with the realities of online competition and limited time to market. My role is to bring immediate action where there's not time and visibility where there's no presence.