The Voice of Business Podcast

We recently made a guest appearance on The Voice of Business podcast at Radio Worcester. Our 10 minute segment spoke about small business and how they can build a more prominent presence online.

Listen to these helpful local marketing tips below with host Hank Stolz and Alex Guardiola of the Better Business Bureau of Central New England.

No Cost Ways to Market Online

During our segment we talk about the no-cost ways to build a presence online starting with creating a Google Business Profile. It’s important that every business create this profile in order to appear in local search.

We also spoke about online advertising with streaming video, digital billboards, and much more. These types of awareness campaigns can build your brand in a local area in order to build trust and familiarity with your business.

And lastly, make sure you are regularly posting to social media. This does not mean you have to post daily, though that helps, but instead plan on weekly posts to 1 or 2 social media channels. Pick what best suits your business, and make it entertaining, not salesy.

Closing

If you have questions about the show or want your business to appear on the podcast, visit https://radioworcester.com/the-voice-of-business/.