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Local marketing, in plain English

Short, practical guides on your Google Business Profile, reviews, AI search, and getting found by customers nearby. No jargon, and every fix is something you can do yourself this week.

Local Business Advertising: 8 Options, What They Cost, and Which to Try First
The best local business advertising depends on how your customers buy. If people search when they need you right now, like a plumber or a dentist, start with Google: Local Services Ads or Search ads. If people discover you by seeing you, like a rest...
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How Do I Get My Business Recommended by ChatGPT?
ChatGPT recommends local businesses it can find, describe, and trust: businesses whose name, address, and services match everywhere they appear online, whose reviews describe the actual work they do, and that other websites mention. You can't p...
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What Is Multimodal Search? What Google's New Search Console Filter Means for Local Businesses
Multimodal search is when someone searches using an image instead of typing words — pointing their phone camera at something with Google Lens, circling a picture on their screen, or uploading a photo. In September 2026, Google started reporting thes...
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Map showing competitor pins and a missing pin with a question mark — why isn't my business showing up on Google Maps.
Why Isn't My Business Showing Up on Google Maps?
If your business isn't showing up on Google Maps, don't panic. In most cases it comes down to one of two things: either Google can't show your listing at all because it's unverified, suspended, or duplicated, or your listing is s...
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