The Local Marketing Workbook

The handbook tells you what to do. This is where you do it.

Every chapter of The Local Marketing Handbook ends with a thirty-minute task. Most people never get to them — not because the tasks are hard, but because Tuesday happens.

This is those tasks, laid out as worksheets you fill in. Who your customer actually is. What you say when someone asks what you do. Every field on your Google Business Profile, checked off one at a time. And the page nobody else in your town is filling in: which businesses AI assistants name when a customer asks who to call.

Print it and write on it, or type into it and send it to your business partner. Both versions are included.

What's inside — 2 files, 9 pages

1. How to use this — the order to work in, and why one worksheet per sitting beats trying to finish in an afternoon.
2. Your Customer Profile — four questions that narrow your audience to one person, ending in the single sentence everything else is built on.
3. Your Pitch — five questions that become your website copy, your profile description, and how you answer "so what do you do?"
4. Google Business Profile Audit — every field worth filling, in order, with room to note what's missing.
5. AI Visibility Check — a table for who ChatGPT, Gemini, and Perplexity name in your town and the reason each gave. Date it, and run it again in ninety days.
6. Your First 30 Days — sixteen tasks, four weeks, none longer than half an hour.
7. The Weekly Habit Tracker — twelve weeks of the four things that actually compound.

Two formats. The print edition is sized for US Letter and built to be written on. The editable version is a document you click into and type, and it opens in Word, Google Docs, Pages, or LibreOffice.

Who this is for

Owners of brick-and-mortar shops, service-area businesses, nonprofits, churches, and local sports organizations. People with a real location, real customers, and not enough hours.

Who it isn't for

Anyone who wants to read about marketing rather than do it. These are blank pages — they only work if you fill them in.

A few things worth knowing

You don't need the handbook to use this, but it helps. Every worksheet names the chapter it came from, and all of them are free to read.

Want the AI prompts, review scripts, service page template, and a year of post ideas as well? They're in The Local Marketing Kit, which includes this workbook.

Updates are free. When this is revised you get the new version at the same download link.

Written by Roberto Torres, author of The Local Marketing Handbook (Amazon bestseller, 2021) and founder of The Local Marketer in Ware, Massachusetts.