The Local Marketing Kit

Everything a local business needs to get found — the handbook, the worksheets, and the templates that do the work.

You've probably claimed your Google listing. You've asked a customer or two for a review. Your website has a services page. None of that is the problem.

The problem is that "claimed" isn't the same as optimized, "a review or two" isn't the same as a system, and the last time you touched any of it was months ago — because there are four hours left in the day and the phone keeps ringing.

This kit is fifteen minutes of reading and a stack of things you fill in, copy, and paste. Every task in it takes thirty minutes or less. Nothing in here requires you to become a marketer.

What's inside — 8 items, 14 files

1. The Local Marketing Handbook — 13 pages, 15-minute read. Six essentials, one 30-day plan.
2. The Workbook, print edition — 9 printable worksheets. Customer profile, pitch, Profile audit, AI visibility check.
3. The Workbook, editable — the same worksheets as a Word doc you type into. Opens in Word, Google Docs, Pages, or LibreOffice.
4. The AI Prompt Library — 22 copy-paste prompts. Local demographic research, a quarter of Profile posts in one sitting, service page drafts, review replies, and the one prompt that asks an AI assistant why it recommended your competitor instead of you.
5. Review Request Scripts — seven ways to ask, six replies for every kind of review you'll get, and the three common mistakes that will get your reviews removed.
6. The Service Page Template — nine blocks, a complete worked example, and a pre-publish checklist.
7. 52-Week Post Calendar — a full year of Google Business Profile posts, each with the photo to take. Plus a weekly habit tracker. Spreadsheet and CSV.
8. The Print-Ready Booklet — the handbook as a 16-page saddle-stitch file, bleed included. Send it to a printer and hand it out.

Fourteen files. Less than the cost of one hour with most consultants.

Who this is for

Owners of brick-and-mortar shops, service-area businesses, nonprofits, churches, and local sports organizations. People with a real location, real customers, and not enough hours.

Who it isn't for

Anyone looking for growth hacks, or a national brand. Everything here assumes your customers live near you.

A few things worth knowing

The full handbook is free to read at thelocalmarketer.com/b/handbook. You're paying for the tools, the editable files, and not having to build any of it yourself.

Updates are free. Google renamed My Business to Business Profile the same month the first edition went to print. When this is revised, you get the new version at the same download link.

Written by Roberto Torres, author of The Local Marketing Handbook (Amazon bestseller, 2021) and founder of The Local Marketer in Ware, Massachusetts.